What are the 3 steps to using color the right way on your website?

So you've just set up your new website, and you're looking for good colors to choose. You want to choose colors that will attract your website visitors and also look good. But where do you start, and are there any steps to using colors the right way? If you are asking yourself: "What are the 3 steps to using color the right way on your website?", this is the place for you.

In this article, we will go over how you can use our color palette generator at DarkColors to help you create a beautiful and engaging color palette for your website.



Test your color ideas at DarkColors.

Step 1: Know what your brand represents

To know the answer to: "What are the 3 steps to using color the right way on your website?", you first need to know what your brand represents. Every brand has qualities that they represent.

Let's look at Nike. When you think of Nike, what do you think of. Athlete? Basketball? Lebron James? Speed? Or maybe you think of Never Giving Up, confidence...Just Do It? But what does this have to do with choosing colors?

Because Nike represents these qualities, they can choose website colors that match these qualities. Colors that may come to mind are black for sleekness. Maybe dark navy blue for confidence. See where we're going? (By the way, our color generator at DarkColors can help you choose colors for your website.)



Another example: When you think of Mercedez Benz, they also represent sleekness and modern, so dark colors like grey and black would also work for them, right? Now think of a beachside family-friendly restaurant? What qualities would they represent? Probably happiness and friendliness. This means that the colors they will choose will be more upbeat and lighter colors.

So, the first step when asking: What are the 3 steps to using color the right way on your website?, is to know what your brand repesents. That way, the colors you choose for your website are well suited for your business.

How can DarkColors help? With our color generator tool, you can play around with and edit the screen elements on the page to the color that looks good for your design, and save it.

So are you wondering: "What are the 3 steps to using color the right way on your website?" Know what your brand represents.

Test your color ideas at DarkColors.

Step 2: Create a color palette

When asking, "What are the 3 steps to using color the right way on your website?", it's good to keep in mind creating a color palette. Why should you do that, and how can you make one?

Creating a color pallete allows you to make sure that all the colors on your website are uniform and even. You wouldn't want to use black and grey on your homepage, but then the rest of the website is blue and purple, right? This could also throw off website visitors who are going through different sections of your website.

When asking, "What are the 3 steps to using color the right way on your website?", creating a color palette also helps when you are creating new pages and sections for your website. This allows you to keep your whole website design uniform.

How to create a color pallete

It makes sense that if you're asking: What are the 3 steps to using color the right way on your website?, that you also would want to know how to create a color palette. With our color generator tool at DarkColors, we automatically create a color palette for you once you start editing the screen items. This allows you to copy the code, and place it in Figma or CSS. You can then use these colors throughout your whole website.

Another resource that we like to use is Coolors.co. Their color generator and color palette suggestions are really helpful. You can even get a color palette from their website, then come to DarkColors and test those colors on a screen to see if they will look good on your website.



Test your color ideas at DarkColors.

Step 3: Make sure colors are easy to see

At this point in your journey of exploring "What are the 3 steps to using color the right way on your website?", you've examined what your brand represents and have chosen a color palette. So, now we can start creating, right?

Well, it's important to also take note to make sure that the colors you've chosen are accessible and easy for website visitors to see. (Try our color tester and see how colors will look on your website.)





How to test colors

There are several ways that you can test colors for your website. A great way is by using the Chrome Developer Tools. Simply right click on your mouse, and in the option panel, look at the bottom for inspect. Once the tools open up, look for the emoji with the cursor over the square. It should be towards the top middle of the page.

Click on that icon, and then hover over any text on the page. You will see a red or green icon telling you whether this element on the page is accessible or not. But why does it matter if your website is accessible and the colors are easily seen?

Well, if you're looking to properly discover "What are the 3 steps to using color the right way on your website?", you want to make sure that many people can use your website properly. Some people may have vision impairment problems, such as color blindness, so you'll want to take this into consideration.

Using an effect like light blue text over a white background might look cool, but if certain wesbite visitors can't see the text, then your website is no longer accessible, which isn't fair to them.

With DarkColors, once you've tested colors that you think look good, go ahead and use the Chrome Developer Tools to quickly test your idea. This will save you in the long run from creating a design that wasn't accessible to your website visitors.

To get started creating an accesible and website friendly design, check out our color tester tool.



Test your color ideas at DarkColors.

What colors go well together?

If you're wondering, "What are the 3 steps to using color the right way on your website?", you might also be looking for what colors will go well with each other. Here are some examples that you can use for your projects:

Shades of light blue, purple, and white

Brown, grey, and white

Black, grey, and White

Green, tan, and White

Light green, dark green, and white

So when using our color palette generator to create a website design, keep this in mind, and you will be able to create beautiful designs and websites for your clients and make your ideas come to life.





Use colors the right way

As designers and developers, we are always looking for the answer to: "What are the 3 steps to using color the right way on your website?" If you too are wondering, keep in mind: What the brand you're designing for represents, creating a color palette to refer to, and making sure that your colors are accessible and easy to see.

We want you to be able to create your designs and build your websites efficiently without having to worry about the colors you will choose, which is why we built DarkColors. Click the link below and get started today to test your next website color idea.

Asking yourself: "What are the 3 steps to using color the right way on your website?" Check out our free color palette generator here: DarkColors

Test your color ideas at DarkColors.